Making friends can be easy for many people; it’s keeping them that can often be difficult. Actually, maintaining any type of relationship takes work. So it should come as no surprise that you’d have to devise creative ways to get your clients returning to your salon on a regular basis. Some of these tips are pretty simple. And, hey, you might even just have some fun while you’re at it!
Whether it’s offering your clients and their guests a cup of coffee or a bottled water, or putting out some snacks and other goodies, going that extra mile really does work wonders. Playing good music and offering clients a quick message while they’re in the chair are also great ideas. Creating a comfortable, inviting atmosphere shows you care about making your clients’ experience a pleasant one.
Show your clients you care about their needs—and what they have to say. It’s almost like a therapy session where one is able to just relax and talk. Many women look forward to getting their nails done not just for their nails, but for getting to vent to their stylist! It’s almost like a therapy session where one is able to just relax and talk. Get to know your clients, and show that you are listening to what they have to say.
Sometimes your clients have a last-minute hair emergency. Or maybe they have an event they were invited to and want their hair looking great! Although you can’t guarantee that you can make time for all last-minute requests, try to be as accommodating as possible. Your clients won’t forget how you made time for them despite your busy schedule!
You are up on the latest tips and trends, and ensure that you stock quality products that are in high demand. If you do, word will get around that you’re the go-to salon in your area! Make sure to keep your gels closed and away from sun light to prevent curing and keep your other products up-to-date. Nothing is more frustrating for a client when you are using product that do not perform because they are out of date, or “the bottom of the barrel”. No one wants to go to the deli and buy that last piece of chicken that has been sitting there for hours. You will create more work for yourself when the client comes back due to a nail malfunction. That is not something you want and you can lose the clients trust very quickly.
Real success is when a client: leaves with A SMILE and RETURNS with a FRIEND!
To your Success!