According to some experts, spa clients, in the near future, will spend more money on products that they see as an investment in their physical and mental health as well as their physical appearance. Furthermore, they will be conscious of the environmental and societal effects of the products and services they are consuming.This is a generational change with respect to spa clients as younger people tend to view things more holistically, combining their own appearance and well being with the wellbeing of others, the environment and the planet. Where older clients may come in for a massage for the purposes of relaxation, younger spa clients will be expecting a functional benefit as well such as increased flexibility and decreased exercise soreness. Where older clients may not worry about the source and ingredients in the products being used at their spa, younger clients will want to know if the products are natural, sustainably sourced and good for the environment. These changes create business opportunities for savvy spas since low-investment, scalable offerings such as virtual products meet many of the desires and inclinations of these younger clients.
Let’s discuss which virtual services are appropriate and how spas might go about marketing these services.
Virtual Yoga Sessions
Many modern spas offer classes such as yoga but, since the pandemic, shared spaces such as yoga rooms have been frequented much less. This is especially true for younger clients who are statistically more conscious of the pandemic and the dangers of covid-19 to themselves and others. For this reason, virtual yoga sessions could be a perfect offering for your spa. Conducting yoga sessions through zoom not only protects both your spa and your clients from coming into contact with illnesses, but it also saves both of you money. If your spa conducts its yoga sessions virtually, you will save on cleaning, disinfecting and preparation at your place of business while your clients will save on gas and transportation costs to your spa. In addition to this, as the younger clients who would most likely be your customers for this particular service are statistically more likely to be aware of environmental pollution, you can highlight the fact that yoga virtual sessions are also good for the environment as the entire class of people will be participating from their homes instead of using cars to travel.
Another service which many modern spas were offering before the pandemic was guided, group meditations. Once again, with regards to this service, the pandemic threw a wrench in customer demand since group meditation sessions also require sharing spaces with strangers. However, if someone connected to your spa knows how to program or can use an app builder, you can create a subscription meditation app for your spa. Theoretically, it would work like this. You record the guided meditation sessions which you normally would have offered at your spa and upload them to your subscription app 2 to 3 times a week. Your clients will then receive notices about the new guided meditation uploads they recieve and they can participate from wherever they like whenever they like. This is also great for people who may be too busy to attend your spa during the week but still want to purchase your services. Marketing it this way to your clients is also a great idea. Finally, with regards to your marketing for an app like this, highlight the proven benefits of meditation for problems like stress and high blood pressure.
Virtual Skin Care Consultations
Instead of having clients physically come into your spa to have their skin analyzed for spa treatments, conduct virtual consultations over zoom. Before the consultation, have the client send high quality photos of their skin and inform you about their current diet, exercise and skincare routines. Then when you are talking with your client over zoom or another video chat platform, you can have your professional advice ready so that your consultation is informative and efficient. At this point, if you have skincare retail items at your spa, you can suggest whichever of those products is most appropriate for your client.
Conclusion Most industries have the opportunity to take advantage of technology platforms in order to sell virtual products and the spa industry is no different. If there is demand at your spa for any products or services which can be provided virtually, you should at least give it a try. Virtual products are more scalable than in-person services and providing virtual services doesn’t mean that you have to stop providing in-person services. It is just an additional service you can offer your clients for times when they are not physically available or it is safer to consume through technology.