Educate your Clients
Even before winter starts approaching, start educating your clients on the winter hand and feet care. Most clients will be content to ignore their hands and feet during the winter, but it’s in this season that they need the most care. You can let them know that manicures and pedicures are essential during the winter season because their hand and feet need more hydration. The cuticles can become dry and the heels can become hard and develop cracks. Let them know that winter isn’t gentle on their hands and feet.
Start Bookings Early
After you’ve educated your clients about the need for appropriate hand and foot care during the winter months, encourage them to book an appointment early. You can offer discounts or gift vouchers to the clients that book an appointment early. This would ensure that you have at least some pedicure revenue coming your way during the winter months.
Have a Special Winter Service
You’re probably been to Starbucks. Have you tasted their Pumpkin Spice Latte that’s only available around Halloween? You might wonder why we’re talking about lattes in a pedicure article. The answer to that is simple: seasonal flavor. The pumpkin spice latte is a seasonal drink that draws people to Starbucks to taste it. You can create a similar seasonal service that’s only available in the winter. You can add a special essential oil or an extra service to your normal pedicure that would make it appealing to your clients.
If you make this service a signature of the season, people will anticipate it and book your services well in advance to enjoy the special winter pedicure. Make sure that this service is unique to your salon and isn’t offered by any of your competitors. That would add an element of uniqueness to the service.
Sell Holiday Themed Items
Do your clients often purchase beauty items and cosmetics from you? Consider selling some holiday themed products to add to the charm of the season. Again, this would attract clients who want these special, holiday themed products. You can use special, holiday themed packaging for regular products as well. Some salons throw in some freebies in the spirit of the season, ensuring that their regular customers will keep coming in throughout the winter season.
Offer Deep Hydration and Moisturization Products
Winter is brutal on the skin and can easily dry it out. Most of your clients would need intense hydration to keep their skin soft, supple, and healthy. You can offer your clients a special hydration treatment that’s tailored for the season. During winter, it’s a good idea to offer extra hydration and exfoliation to keep their skin healthy. While you’re doing this, you might be able to recommend and sell some of the hydration products that you use. This way, you can keep the revenue flowing in during the slow winter months.
During the holiday season, your clients might attend several parties and dinners. During this time, they might want to look their best. Why not introduce holiday themed nail art. This would add a little holiday cheer and whimsy that most clients would love to take advantage of. Holiday themed nail art will also ensure that your clients will come in at different occasions as well.