Depending on what the weather is doing outside, your salon and spa clients will have different requests and desires with respect to your salon or spa. For instance, in the winter time, services which repair and treat hair that is dry from the cold may be more popular whereas, in the summer, clients may come in requesting services which eliminate frizz from the humidity which much of the United States experiences during these months. These variations in service requests might be especially noticeable in spas as climate conditions can exacerbate or relieve skin conditions like eczema; so you always want to be ahead of the curve.
MAINTAINING APPROPRIATE PRODUCTS IN YOUR RETAIL SHELVES
Aside from more obvious product rotations like keeping more beauty products with SPF sun protection in your shelves during the summer months, there are actually several lesser known effects of the summer time which your clients will likely be looking for solutions to. For instance, recommending purple shampoos and nourishing hair masks to clients with blond hair can help resolve the brassiness which is caused by the sun and chlorine in swimming pools. Detanglers can also be popular items during these months as, once again, the damage from heat, sun and chlorinated water causes uncomfortable, painful tangles in long hair. Finally, natural sunburn relief such as products containing Aloe Vera could be a huge hit.
KEEPING YOUR WEBSITE AND SOCIAL MEDIA UP TO DATE
Nothing screams “out of touch” like having your website or social media full of images of people with Christmas sweaters and cups of hot chocolate in the middle of July. Everything, including your promotional images should be appropriate for the season. This includes taking down any outdated seasonal pop-ups on your website and making sure that any posts which reference a different time of year are pushed down by the newer posts which you should be making regularly on your social media pages.
ADD A SELFIE STATION TO YOUR SALON OR SPA
One thing many people love to do after getting a new haircut, skin treatment, manicure or pedicure is show it off to their friends and family. Nowadays, that means taking a selfie and sharing it on social media. However, an ordinary selfie does little to promote your business if no one knows where the client is getting their services. This is where adding a selfie station to your business can really come in handy. A selfie station is just a clean, well-lit area with a mirror and a backdrop for clients to take pictures; that also includes a promotional aspect for your business. This could be a background with your business’ name and logo or even a banner or lighted sign which are strewn across the mirror at the selfie station. However, any way you decide to do it, you will be getting free promotion for your business through the selfie station which can save a lot of money in advertising costs in the long run.
INVOLVE YOURSELF (AND YOUR BUSINESS) IN THE COMMUNITY
Summer is a time for picnics, parties, parades and countless other events which people typically want warm weather to do and many savvy business people see these events as business opportunities. Whether you can hang a flier at the snack bar of the local swimming pool, hand out promotional content in a fourth of July parade or even put promotional material on a school board for graduates who will be looking for prom appointments and graduation do-ups, involving your business in the local community as much as possible is a sure fire way to increase your clientele during the summer months.
CONCLUSION
Many spas and salons consider the summer months to be their “busy times” and you certainly don’t want your business to miss out on the action. Taking a little time to follow these tips is a great way to make sure that you strike while the iron is hot and are able to provide the things people are looking for when they are looking for them.